Online search is now the first step for a majority of travellers, with some consumers visiting up to 38 sites before booking a ticket. Yet the travel industry must adapt to newer digital marketing strategies to win over potential customers.
The key to success is delivering ultra-precisely targeted content, leveraging personalized re targeting combined with AI and deep learning.
A single customer looking to book a trip can visits hundreds of travel pages each day. The search often takes weeks before the final purchase is made. This means there’s a ton of data flying around that digital marketers need to make sense of.
The number of digital travel touch points grows rapidly, as travellers look for better offers via search engines, booking apps, online travel agencies, and deal sites. However, 39% of leisure travellers and 45% of business travellers believe that they use too many websites to find flights. In addition, 43% of leisure travellers and 51% of business travellers apparently want to spend less time searching for flights.
Airfare, hotel and car rental providers can reduce this overload by serving brand awareness and personalized offers at precisely the right time. This moment is where AI and deep learning can change the game for digital marketers in the travel industry.