studies have anticipated that voice will account for 50% of searches in under
two years. What seems unquestionable is that users will be searching the
net very differently before too long. Using voice commands to search for
and book hotels is going to be disruptive in the hotel industry.
come to yet another turning point where hotels are forced to “adapt or die” in
the fight to defend and boost direct bookings. Voice search poses a new
threat for those who are lagging behind, but it also represents an opportunity
for the more active businesses that are ready to act fast.
priority now involves connecting your direct channel to the end user right from
their first point of contact with the Internet, which increasingly means the
voice assistants available on phones (like the Google Assistant or Siri) and
home devices like Google Home or Amazon’s Alexa. This unstoppable shift in user
behaviour is likely to shake up the traditional online distribution model,
starting with OTAs who will have to reinvent themselves, and also direct
channels that need to find their new place.
research conducted by Booking.com has revealed that Travellers today have more options than ever when it comes to
booking their next getaway. Some of the most talked about and on
the rise accommodation types around the world are:
Luxury Tent: Driven by the desire to make camping a more enjoyable
experience for everyone, recent years have seen a significant increase in
interest for glamorous camping – or glamping – with almost a third of global
travellers stating that they prefer unique and quirky accommodations while on
holidays, such as luxury tents.
Riad: Stemming from the Arabian term for garden, a riad is a type of traditional Moroccan house or palace built around an interior courtyard. These palatial stays offer beauty in their architectural and floral design.
Holiday Homes: While travelling is often about branching out and seeing new places, some of us still look for the comforts of home. For many travellers a holiday home offers the best of both worlds and the opportunity truly embrace their chosen destination.
Capsule Hotels: From one small stay to another, capsule hotels offer perfectly formed accommodation options for budget-conscious travellers. These extremely small “rooms” are often found in more casual accommodation offerings and are stacked high, side-by-side with steps for access and is also one of the fastest growing categories of accommodation.
Chalet: As picture perfect as a souvenir postcard, a chalet offers an alternative alpine accommodation. The wooden houses with overhanging eaves often form part of skiing resorts. In fact, cabins and chalets are the desired accommodation for almost a sixth of global travellers and are also amongst the fastest rising in relative popularity
Apartments: These self-contained units often provide the perfect balance of escape and home comforts for city living.
Tiny Houses: The tiny house movement sees people embracing a smaller and simpler existence. A property that’s less than 500 feet would technically constitute a tiny house and these small dwellings are popping up for travellers across the globe to provide a peek into the trendy and eco-conscious way of living that’s simple, uncomplicated and cosy.