The Gig Economy

The gig economy is booming, and that’s good news for hotels. The gig economy is defined as a labour market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs. In a gig economy, temporary, flexible jobs are commonplace and companies tend toward hiring independent contractors and freelancers instead of full-time employees. A gig economy undermines the traditional economy of full-time workers who rarely change positions and instead focus on a lifetime career.

In less than a decade, the contractor workforce is expected to become the workforce majority. While the contractor workforce may not be a fit for all business models, hoteliers are undoubtedly benefiting. Timely solutions for staffing needs, seamless integration and measurable results are what hoteliers need and want.

Today’s contractor workforce represents diverse professional backgrounds and experiences allowing for that seamless integration that every hotel leader is seeking. Unfilled positions result in lost revenue. Hotels have goals, and ownership expects those goals to be met – no excuses.

Most contractors have 10+ years’ experience in the hospitality industry, and more than 64% users agree that contractors offer varied experience and unique perspective required for taskforce.

From the perspective of the freelancers/contractors, Lifestyle is key. Both freelancers/contractors and full-time professionals prioritize achieving the lifestyle that they want; however, freelancers/contractors are more likely to get it. More than half of all freelancers/contractors say no amount of money would convince them to take a traditional job.

Google: #1 Hotel Review Site

Online reputation management has traditionally concentrated on TripAdvisor reviews. Hotels and restaurants in particular know how important online reviews have become ever since sites such as TripAdvisor came into the spotlight almost two decades ago.
Google with its “of course, we can do it better” mantra has beefed up its own review platform, which is fully integrated into its existing search and maps empire. They always play to win. All of Google’s recent upgrades have served to make them a better information center for the end user. TripAdvisor with its hyper-narrow focus might be the biggest review website in the world today, but it is getting pushed to the sidelines by a bigger and smarter competitor.

Review Distribution by Site – Source: Revinate

As expected, Google indeed did overtake in the #1 position, as both sites are now dominating the field, with TripAdvisor coming in as distant third. While 74% of reviews were posted on four sites in 2017, a greater percentage is now concentrated in only the top 3 – Google, Booking and TripAdvisor.