Human vs. Machine

Research by CWT, the B2B4E travel management platform, shows that travelers prefer to manage transactions digitally, via an app or browser. Seventy-eight percent of business travelers prefer to book their hotels digitally rather than have human interactions. However, travelers are more receptive speaking to a person face-to-face when checking into their hotel (46%) and checking out (51%). Overall, Asia Pacific travelers are more likely to choose technology over personal contact with 84% preferring to book hotels digitally, versus 77% of those from the Americas, and 70% of Europeans.

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