Research by CWT, the B2B4E travel management platform, shows that travelers prefer to manage transactions digitally, via an app or browser. Seventy-eight percent of business travelers prefer to book their hotels digitally rather than have human interactions. However, travelers are more receptive speaking to a person face-to-face when checking into their hotel (46%) and checking out (51%). Overall, Asia Pacific travelers are more likely to choose technology over personal contact with 84% preferring to book hotels digitally, versus 77% of those from the Americas, and 70% of Europeans.
Human vs. Machine
-
Posted on April 23, 2019
- Tags: News
Related Posts
The H.R. Manager’s Delight
05
December
[vc_section el_class="hp-innerpostpage"][vc_row][vc_column][vc_single_image image="6695" img_size="full" add_caption="yes" alignment="center" style="v...
Ethically Speaking
30
November
[vc_section el_class="hp-innerpostpage"][vc_row][vc_column][vc_column_text]
“Wishing you many happy returns on your sixtieth birthday,” so saying, ...
The seven deadly Hospitality Marketing P’s
10
November
[vc_section el_class="hp-innerpostpage"][vc_row][vc_column][vc_column_text]How deadly is the paradigm of the seven P’s of hospitality marketing?
Ha...