Global mobile commerce was up 40% and in 2019, experts predict that 70% of ecommerce sales will come from mobile transactions.
Search engines already favour mobile-friendly sites in their rankings, and search is a critical channel for the hotel sector. It’s increasingly important for brands to localize their mobile site content for specific regional audiences—from providing contact information of local properties in native languages, to offering payment options that reflect the preferences of regional customers.
Hoteliers must also create engaging, authentic in-language digital experiences that will satisfy the expectations of their guests in mobile-dominated markets.