Status of e-commerce for single hotels

Micros’ 2012 eCommerce in Independent Hotels Report examines how independent hotel operators are using web and mobile technologies to engage with guests.

  • 37% of hotels respond to every TripAdvisor review of their property, whether positive or negative.
  • 6% allow the guest to book a table in the hotel restaurant during online room booking.
  • 10% have a website that is optimized for mobile phones.
  • 85% have a Facebook page, although the quality of updates vary, with only 43% of hotels putting details of promotions and offers on the site.
  • 75% have a Twitter account, but only 35% responded when asked a question via the site.
  • 39% did not appear on the first page of Google results for their keywords

Related Posts

Guest Centricity

[vc_section el_class="hp-innerpostpage"][vc_row][vc_column][vc_column_text el_class="innerpage-description"] [caption id="attachment_7067" align="a...

Gimme the right environment!

[vc_section el_class="hp-innerpostpage"][vc_row][vc_column][vc_column_text el_class="innerpage-description"] The despairing cry of many an employ...

Where are the Role Models Gone?

[vc_section el_class="hp-innerpostpage"][vc_row][vc_column][vc_column_text el_class="innerpage-description"] Where are the Role Models? A Swiss...

Leave a Reply

Your email address will not be published. Required fields are marked *