Status of e-commerce for single hotels

Micros’ 2012 eCommerce in Independent Hotels Report examines how independent hotel operators are using web and mobile technologies to engage with guests.

  • 37% of hotels respond to every TripAdvisor review of their property, whether positive or negative.
  • 6% allow the guest to book a table in the hotel restaurant during online room booking.
  • 10% have a website that is optimized for mobile phones.
  • 85% have a Facebook page, although the quality of updates vary, with only 43% of hotels putting details of promotions and offers on the site.
  • 75% have a Twitter account, but only 35% responded when asked a question via the site.
  • 39% did not appear on the first page of Google results for their keywords

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