Ever-increasing investments in virtual reality technologies have created an opportunity for consumer-focused brands—including hotels—to create distinctive virtual experiences for their guests.
Ecommerce giants like Amazon and Alibaba are already creating immersive VR shopping experiences for their customers, and hotels can (and should!) pay close attention to how consumers respond to the ability to experience brands and their products—and even complete transactions—in virtual environments.
But global brands have an additional challenge: how can they create immersive virtual experiences localized for any global language to serve their international audiences in authentic ways?
The same technologies that allow brands to provide in-language experiences for customers online may soon be capable of translating VR-based experiences, from product voiceovers to text and imagery displayed in virtual worlds. And content translated for central digital channels like websites may someday be easily repurposed for VR environments using the same technology.