More challenges ahead – MICE

The conference and meeting market remains unsettled, according to PwC. It is an important driver of demand and food and beverage spend for hotels, but the outlook is far from fully recovered. Demand remains polarized and price-aware, with residential meetings under buyer scrutiny. The meetings and conference market faces another challenging year, and is often the last demand segment to recover. More supply and changes to corporate procurement policies and sustainability issues around travel and communications technology are still leaving their mark. Shorter lead times, shorter meetings and clients wanting more for less and in less time are also trends.

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